M&C SAATCHI | XL AXIATA | 2022
These two years have taught us more than ever the value of coming together.
Together, we can do more. We can overcome any obstacle. Walk further. Live better.
We can be more. Be more than our names. Be more than just an ordinary family.
Because when we are together...
We Are More
Encourage and inspire young-progressive Indonesian families to come together and achieve more in life in the latest brand campaign for XL – one of the largest mobile telco company in Indonesia.
BRAND FILM
We bring this spirit to life by following the journey of a girl accomplishing various milestones in life. But as she adds more people to her life, we show her life also becomes more and more exciting.
Translation: Accompany you further, in every step of your life. #WeAreMore
key visual
We portray this attitude by showing our main character keeps moving forward throughout various milestones in her life with XL on her side, to finally come together with all his family members at the end of the visual.
Translation: Accompany you step further every time.
Credits:
Agency: M&C Saatchi Indonesia
Client: XL Axiata
Client: XL Axiata
Chief Creative Officer: Dami Sidharta
Creative Director: Nadia Yuliani
Creative Director: Nadia Yuliani
Creative Group Head: Mutiara Sarah, Taufik Ridwan
Sr. Copywriter: Nazary Duzky
Jr. Copywriter: Juan Sebastian
Art Director: Dion Ajiputra, Daniel Nissi
Sr. Graphic Designer: Febrido Radanto, Darman Kadir
Sr. Graphic Designer: Febrido Radanto, Darman Kadir
Director: Ray Pakpahan
Production House: Level Up Films
